Yamaha and Jazz FM expand partnership to increase support for British Jazz and inspire new players
Yamaha and Jazz FM have announced a significant broadening of their existing long standing relationship seeing the acclaimed instrument maker joining the award-wining station to promote Live Performance opportunities and showcase new UK Jazz.
The partnership will also see Jazz FM’s Performance Space at their West End studios in London get a full technical makeover including a 16 channel MG mixing console complemented by a Yamaha N3X Hybrid Grand piano and a new generation Yamaha DTX digital drum kit all of which will feature in the hugely popular videos that now reach hundreds of thousands of views through Jazz FM’s social media.
Yamaha also take on headline sponsorship of Thursday evening's “True Brit with Helen Mayhew”. Helen celebrates the Great British jazz scene, contemporary and classic, which is central to Yamaha Music’s strategy in the UK.
Yamaha will continue its support of emerging British talent with sponsorship of the Breakthrough Award at the 2017 Jazz FM Awards taking place on 25th April at Under The Bridge in London’s Chelsea.
Of the partnership, Jazz FM’s CEO Jonathan Arendt says “We are proud to have developed a 360 programme of live Jazz support with Yamaha Music building on the relationship we have developed over recent years. Live sessions at our studios have become an essential ingredient of our social media content and our on-air sound. Our new performance space equipped with the latest Yamaha tech and instruments will make it a unique environment for our visiting musicians"
Charles Bozon, Sales & Marketing Director – Classic Division of Yamaha Music Europe added “ Yamaha is not only an instrument maker and innovator it is a part of the UK Jazz community and we are delighted to extend our partnership with Jazz FM with an expanded programme to enable us to better promote the genre and of course Yamaha’s role within it. True Brit is the perfect fit for Yamaha UK as we increase our support to new and breakthrough artists combined with our support of our established artists in promoting Jazz across the globe. With the live area gaining popularity with visiting artists the refit will bring us closer to these artists and help promote our support for Jazz in the UK and showcase what Yamaha instruments offer to players and listeners alike."
Notes to Editors
About Jazz FM
- At Jazz FM we embrace and celebrate the complete spectrum of Jazz in all its colourful forms. Our broadcasters, producers and team are true devotees, with a deep love and understanding of their particular Jazz shade. Our passion is vivid, our enthusiasm infectious, sharing the finest jazz with everyone.
- As the UK’s only dedicated Jazz broadcaster, we’re on a mission to entertain, promote and celebrate all that’s great about Jazz, and give this back to you by co-founding the Love Supreme Jazz Festival and celebrating the best talent by hosting the sensational annual Jazz FM awards. Our involvement with national festivals and awards is part of this masterplan — setting the bar high for live performance, recognising outstanding talent and strengthening the Jazz community.
- We work with the best – the best presenters, clients and third parties, including the BBC on the ground breaking collaborative BBC Music Jazz pop up digital radio station in 2015 and 2016
- We use the latest technology and platforms to allow us to reach our audience in ways they want across the UK on DAB, online, on smart phone, tablet and DTV.
- No matter how people tune-in they always listen in colour.
- Yamaha was founded in 1887 by Torakusu Yamaha. Driven by a passion for music making, innovation and excellence, his vision remains as clear a driving force in the company today as it was when he founded it. Yamaha is now the world’s most successful and diverse manufacturer of musical instruments for professional musicians, educators and the vast numbers of inspired amateurs throughout around the globe.
For further information, please contact:
Nick Pitts, Content Director of Jazz FM on 0203 3397 0956 or firstname.lastname@example.org.