21st March: Mike Soutar
Mike Soutar is co-founder and CEO of Shortlist Media Ltd, the market-leading premium, free magazine publisher. With an audited ABC in excess of 500,000 copies per week, ShortList has dominated the men’s market since 2007, combining unparalleled reach with an affluent, professional male readership. Sister title Stylist was launched in October 2009 to industry-wide acclaim; its weekly ABC is over 400,000. The accompanying websites each have in excess of half a million UK unique users per month. In 2011 the company launched its first stand-alone digital brand, Emerald Street, a smart daily email for stylish, professional women, which now has in excess of 100,000 registered daily subscribers. Mr Hyde, the daily email for urban, affluent men, launched in October 2012 and has already built a following above 60,000. In April 2014, Stylist launched a tablet edition which reaches 30,000 + active readers per week. It is now the most downloaded women’s title on Apple’s UK newsstand.
In April 2013, the company launched a French language weekly edition of Stylist in joint venture with Groupe Marie Claire. French Stylist is distributed in 10 French cities in April 2013. The brand’s second overseas edition – Stylist Arabia - launched in Dubai in October 2014. ShortList is scheduled to launch in the Middle East in 2015.
Shortlist Media has won more than 60 major industry awards in the last seven years. In 2011 the company was named SME of the Year at the National Business Awards.
Shortlist Media was established as an independent start-up in summer 2007 with five employees. It now has over 140 full-time employees and provides part time employment for more than 600 merchandisers every week across Britain. Its main offices are in Bloomsbury in central London. Mike and the company appeared in an episode of The Apprentice during its 2011 run and Mike has featured as one of Lord Sugar’s advisors in the interview episodes of the 2011, 2012, 2013 and 2014 seasons.
Over a 30 year career, Mike has worked for a variety of media companies on both the editorial and management side, in print, digital and broadcasting, and in the UK and America.