14th November: Chantal Coady

Chantal began the Real Chocolate Revolution in the UK in 1983, in London's King's Road. Chantal Coady, fresh from art school knew that there was space for some love and creativity in the area of retailing chocolate. The shop was a culmination of unrequited childhood dreams of chocolate and the make believe world of being a shopkeeper. The name of the business was an inspired brainwave, sealed when the definition of Rococo was looked up in the dictionary: "Derived from the French word rocaille, meaning ornamentation, shell and scroll work, asymmetric. Florid to the point of bad taste."
Chantal ran with this idea, and Rococo Chocolates transformed the experience of buying and consuming chocolate into something between art and magic. The emotional interaction between chocolate and the British buyer was understood for the first time. In 2004 a second Rococo was launched in Marylebone High Street, a third in Belgravia in 2007 and in 2012 at the Chester Grosvenor, the first luxury chocolate shop in the North West of England.