12th December: Peter Scott

Peter began his advertising career at Ogilvy & Mather – now one of the pillars of WPP.  There he had the good fortune to be offered the chance to open and run a new agency for Ogilvy in Scotland and so began his penchant for starting businesses.  After spells in Brussels and a division of Y&R in London, he co-founded WCRS as Thatcher came to power.  As one of Thatcher’s children, the business enjoyed great success through the 80s and morphed in 1990 into Aegis - owners of Carat, the largest independent media buying network in the world.   


Peter took a 10 year sabbatical from the ad industry from the mid 90s but re-engaged to lead the buy back of his old agency, WCRS, from the French group Havas in 2004.  This business morphed into The Engine Group and grew revenues in excess of £120m with offices in London, New York and Shanghai before its sale to Lake Capital last year.   


Aside from this, Peter established and ran a mineral water business, a farm, one of England’s finest Partridge shoots and, with his wife Jan, raised a substantial amount of money for children’s charities via the Ashe Park charity Polo matches.   


Peter has recently launched his latest venture, Be Heard Group plc of which he is Executive Chairman. With its first acquisition already in hand, the group aims to build a digitally-focused network of specialist companies within the marketing services and technology sectors across the UK, Europe and US. Peter is also Chairman of Ludorum - owners of the Chuggington TV series which is broadcast around the world