11th July: John Stapleton

This week Elliot Moss is joined by John Stapleton. 

John Stapleton is a results-focused entrepreneur, business leader, CEO & Non-Executive Director with over 25 years’ experience in creating and building consumer brands in the FMCG sector in both the UK and the USA. A founder of three successful start-ups, John is an expert at developing new and innovative consumer-focused products & categories and has wide-ranging experience in operational management and strategic leadership roles. 

John co-founded the New Covent Garden Soup Co Ltd in 1989, which pioneered and established the fresh soup category in the UK. In 1998 he moved to San Francisco, where he co-founded Glencoe Inc., bringing the fresh soup concept to the United States. 

On returning to live in Europe in 2003, John established a consumer food consultancy and has worked with a number of varied clients across the FMCG sector in the UK, US, Germany, Belgium and the Czech Republic. He has worked with a wide range of companies including large corporations (e.g. Unilever-Bestfoods North America) as well as numerous start-up and growth-phase businesses.  

In 2005, John co-founded Little Dish which supplies fresh, natural foods for children over 1 year. Little Dish, which created and established the toddler chilled food category, can be found in all national UK high street retailers and is the dominant brand in chilled toddler food (69% market share). 

John is a graduate of UCD (Industrial Microbiology); Reading University (Food Science); The University of Westminster (Business Administration and Finance) and holds a marketing qualification from the Chartered Institute of Marketing (UK). John lives with his wife in Munich, Germany and speaks fluent German.