Jazz Shapers shares music from the risk takers, leaders and influencers of jazz, soul, funk and blues, alongside interviews with their equivalent in the business world: business shapers, entrepreneurs who have defined and shaped business and businesses
Jazz Shapers is presented by Elliot Moss. During each show Elliot interviews shapers of the business world, people who, like the musicians in the show, have defied convention and gone on to achieve great success.
Listen to our most recent Jazz Shapers programme via Audio on Demand.
Edward Perry is the co-founder of COOK, a frozen food company where every dish is prepared by hand from store cupboard ingredients so they look and taste homemade. The oldest of four children, after leaving school he started working for his parents, who ran a small bakery and café.
He teamed up with his favourite customer, Dale Penfold, a chef, and with a small bank loan they started making and selling frozen food from a shop called Cakes & Casseroles in 2007. After a name change to COOK and a few very difficult years – nearly losing their precious independence during the recession – the company has grown to have a turnover of £50m with a large kitchen in Kent, a kitchen making puddings in Somerset, and a network of over 80 shops nationwide. Their meals win multiple Great Taste Awards every year and have been praised by the press and customers alike.
COOK remains a family-owned business with a strong ethical drive to be ‘a force for good in society’. They are a certified B Corporation, accredited by the Living Wage Foundation, and are currently 28th in the Sunday Times Best Companies to Work For list.