1st November: Richard Setterwall

Richard Setterwall, the founder and CEO of myDogBuddy, is an avid dog lover first and foremost. He graduated with an MSc in Financial Engineering from UCLA Anderson and LTH before starting his professional career in management consulting and corporate strategy for McKinsey and PWC Strategy. At the age of 31, Richard felt the time was right to follow his passion and get involved in a new project closer to his heart. His sister, the owner of Luca, a 6 year old Rottweiler, was struggling to find a dog sitter to look after him and the kennels were too stressful as an option. Realising that his sister wasn’t alone in her search of trusted and safe alternatives to the Kennels, Richard began to consider and analyse the endless possibilities of an online community that connected like-minded dog lovers. myDogBuddy was born in January 2013.